Authentic Experiential Tourism
Taste & Culture® designs complete, turnkey travel packages, narrated by those who live this land every day.
We transform our food and wine experiences, team building immersions immersed in the local area, and tailor-made events into tailor-made stays. We take care of every single detail of your experience: from the selection of charming farmhouses and boutique hotels, to private chauffeured transfers, to top-notch logistics throughout Puglia.
About Us
Puglia Taste & Culture was born from the meeting of Annamaria Tucci — a licensed tour guide since 2009, specialised in international travellers — and Giovanni Garofalo, a sommelier and expert with over 20 years in tourism and hospitality management. Two complementary souls, one shared vision: to rediscover the simplicity and authenticity of Puglia through journeys built with those who live this land every day.
What we offer
One Destination,
Three Ways to
Experience It
Experiences
Feel Puglia. Don’t just see it.
Food and wine tours through wineries, olive oil mills, and apiaries, cooking classes with local chefs, days spent at masserias, visits to hidden villages, and boat tours along the Adriatic coast: each experience is designed to go beyond traditional tourism, engaging all five senses.
Team Building
Teamwork becomes human again in Puglia.
From grape harvesting to treasure hunts in historic villages: we design experiential itineraries that strengthen collaboration, leadership, and well-being. Three modular formats—EASY (1 day), BALANCE (2 days), IMMERSIVE (3+ days)—adaptable to every group and business objective.
Events
Every occasion deserves a story to remember.
Exclusive bachelorette parties among vineyards and underground olive oil mills, gift-wrapped experience boxes, corporate dinners and farewell dinners in farmhouses and iconic locations: each event is built around the culture, flavors, and unique atmosphere of Puglia.
Why Choose Us
There are dozens of ways to tour Puglia. There’s only one way to truly experience it: choose someone who knows it inside out, who selects the people before the places, and who plans every detail with true expertise. This is what we’ve been doing—for years, all year round, without prepackaged formulas.
Local roots, real access
We work exclusively with hand-selected local artisans, producers, and professionals. No middlemen: direct access to the people who make authentic Puglia great.
Tailor-made packages, nothing standard
Every journey begins with genuine listening. Whether you have a specific idea or just a feeling to express, we build the experience around your group, your goals, and your available time
Real professional competence
A qualified tour guide and an expert in event logistics and international hospitality: each experience is designed, coordinated and followed with specific expertise and no improvisation.
Slow, high-profile tourism
We operate all year round, promoting lesser-known places in the region, supporting the local economy and promoting sustainable, authentic and quality tourism – away from the mass routes.
Tell us what you imagine
Do you have an atmosphere, an emotion, a still-unformed idea in mind? Bring it to us. Whether it’s a corporate weekend among the masserie, a special event to remember, or a tailor-made journey through the flavors and villages of Puglia—we’ll transform it into a real experience, step by step, with care and authenticity.
- Words from our guests
What you don't expect to hear about Apulia
"Un’esperienza unica dove si respirava tutta l’energia e la bellezza della Puglia! Abbiamo cucinato, pranzato e ballato, insieme e condiviso momenti indimenticabili. Attività curate nei minimi dettagli, tanta attenzione ai particolari e un’atmosfera davvero speciale. Da consigliare assolutamente!"
"Annamaria Tucci is simply one of the very best tour guides we have ever had the pleasure of engaging. She is knowledgeable, friendly, accommodating, prompt, professional and fun just to mention a few of the adjectives that comes to mind. However the best part was how she presented each area to us. She did not recite historical dates and facts, she provided stories that brought the history to life. Much more memorable. But best of all, she brought us to little shops and coffee houses that have significance in the town. Very informal feel. We love this lady and highly recommend her for anywhere/everywhere in Puglia."
"Abbiamo visitato Bari Vecchia con la guida Anna Maria Tucci che si è rivelata molto brava, competente ed anche molto simpatica. Purtroppo pioveva moltissimo ma Anna Maria non si è demoralizzata e ci ha fatto trascorrere 2 ore piacevoli fra la Cattedrale, la Basilica e le specialità tipiche baresi. Ci ha anche consigliato e prenotato un ottimo ristorante per cenare."
"Anne-Marie Tucci is one of the best tour guides we’ve ever had. We were going to Trani and Bari in Puglia because our family came from Trani . We also wanted to experience the Puglia area of Italy.. Finding Miss Tucci was a godsend. Not only is she from the area, and is passionate about it, but she expresses this in every step you take when you’re on a tour with her. It is contagious and you fall in love with the area too . She also helped us find family connections in the architecture and History of the town . My husband, my daughter, and her husband, could not have had a better time exploring the two cities with this wonderful guide ."
"We spent 7 wonderful days with the driver and guides provided by Puglia Taste and Culture. We are senior citizen couple. We learned so much, and the people who showed us around their beloved Puglia became trusted friends. They customized our visits to exquisite towns. They explained the rich history of Puglia. They helped us find healthy and delicious dining experiences at the times we preferred eating. They gave us suggestions to fill our time when we were on our own. We always felt safe and our trip was exciting and stimulating. We would feel comfortable recommending them to people our age as well as the ages of our children and grandchildren. They know how to listen, and how to share their love and enthusiasm for this unique part of Italy."